What Does Wolven Stand For?
Wolven is about the community it creates: People who care about the earth coming together. We share an appreciation for art, celebrate differences, and strengthen the bonds between one another. By making sustainable choices and honoring the earth, we move forward.
How It Started
With a Hindu Indian father, Pakistani Muslim mother, Buddhist Sunday school, and nightly meditation, Kiran Jade (Wolven’s founder and CEO) exemplifies the beauty that exists in celebrating differences.
Jade also adopted a fascination with fabrics and textiles at an early age. “My mom wears pretty much exclusively eastern clothing — I would go with her to fabric markets to choose fabrics for her outfits and have matching clothes sewn. I loved the idea that I could make things custom that actually fit,” says Jade. After art school and alongside her partner Will Ryan, she set out to create a brand that empowered differences — shapes, sizes, cultures, identities — as sustainably as possible. “Ultimately, my goal was to provide a home for everyone to feel confident and empowered, while respecting the planet,” explains Jade. Together, they began to challenge industry norms — like the neverending wardrobe, unethical practices, and of course, the sacrifices made by our planet.
With that, Wolven was born.
What Wolven Believes In
Sustainability — Diversity — Body Positivity — Creativity/Artistic Appreciation
Our founders are artists, and create patterns on their canvasses before transferring them to designs. This is a multi-step process, which includes gathering inspiration from our cultures and surrounding, and in many cases, taking photos. Our inspirations vary from the plants around us to patterns on our family member’s henna (South Asian natural dye used for temporary body art), to wilderness adventures.
The Design Process
Every product begins as a canvas. Inspiration is found everywhere — from a quick photo snapped while on a hike to the henna used in family celebrations — and used in creative pattern making. We then adapt our creations to the ebb and flow of the human body and the clothes that adorn it.